Unlike with MySpace, music and recording artists just aren’t a huge part of Facebook. Certainly, it’s easy for a band to create an online presence on the ubiquitous social network, but other than throwing up a simple page or two, there just aren’t a lot of integrated tools for musicians to connect with potential fans.
This includes opportunities for buying and selling music on Facebook.
Fortunately, we’ve just found an excellent new way for bands and fans to do exactly that: listen to, market, buy and sell music directly from a musician’s Facebook profile or page.
Moontoast, a startup we’ve been watching for some time now, has just take the wraps off Impulse, a new way for musicians to use Facebook.
With Impulse, fans can listen to a band’s songs directly on the band’s page through an integrated music player. They can share the music they find on Facebook and Twitter, and they can buy albums or single tracks directly from the artist without ever leaving Facebook.
Artists can track what their fans are buying and sharing, as well, allowing them to make more informed decisions in the future.
In the near future, Impulse will also be used for selling physical goods, including autographed items, physical/digital packages and more. We would even speculate that the platform might include a show ticketing solution, but that’s not something that Moontoast has confirmed.
Setting up a Moontoast Impulse music store on Facebook is easy and leaves you with a simple, uncluttered interface for your Facebook page. It processes payments through Paypal and allows you to upload custom images and choose a custom color.
We see this product as a boon to indie artists and major labels alike, and we can’t wait to see where Moontoast goes with it. Here’s what Impulse looks like on an artist’s Facebook page:
Originally, Moontoast launched in early 2009 as a platform for giving and receiving lessons online. Based in Nashville, TN, and founded by guitarist Bucky Baxter, the startup was almost guaranteed to have a strong foundation in music.
What features do you think would make Impulse even better and simpler for musicians and music fans on Facebook? Let us know in the comments.
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