Showing posts with label Web. Show all posts
Showing posts with label Web. Show all posts
Tuesday, January 18, 2011
Internet Penetration Around The World [Infographic]
As Internet use around the world continues to grow, where is it making the greatest impact? This infographic shows you which countries have the most Internet users, those with the fewest and how usage has grown around the world over the past decade.
Not making money as a YouTube partner? Here are some tips from YouTube itself
YouTube hosted a live event today to help partners get the most out of their YouTube revenue.
Phil Farhi of YouTube, began the event by telling partners about a few of the new initiatives that YouTube is working on, to help make partners as successful as possible. He started by bringing us through the history of advertising on YouTube.
Phil mentioned that just 3 short years ago, YouTube began using in-video and overlay ads, the first step in monetizing videos. And following the first format of ads, YouTube brought Ad Sense ads, enabling smaller advertisers/customers to get on board, allowing YouTube to capture a broader range of advertisers.
Next came in-Stream Ads (mid and pre-roll ads), a format that was launched about two years ago. YouTube said this has been popular because advertisers will pay more for ads that are similar to the format on TV. At almost the same time, promoted ads were introduced and it was proven to drive traffic to videos that were featured using the ‘promoted video’ format.
A few months ago, a new ad format for partners called TrueView was rolled-out. This format lets users watching a video skip the ad after five seconds. An ad format that YouTube says is less interruptive and doesn’t risk annoying your audience because it gives them the chance to hit stop.
Phil asked the question “ What makes a movie a successful?” Using the movie industry as an analogy, he went on to explain that there are many factors that come into play that make up the overall picture; ticket prices, seats filled, distribution etc. It’s the same with YouTube as he pointed out. Partners shouldn’t look at one aspect such as RPM (revenue per thousand page views) or CPM (cost per thousand, as an example $1 or $5 per thousand views), they should look at everything including geography.
A few points to take away
Good partners focus on overall revenue and aren’t fixated on “ticket price”. They also work hard at building a strong audience as well as trying to increase views. Good partners look at geography, RPM and CPM.
Bad partners look at the wrong metrics and don’t build up their audience. Partners who only focus on RPM might think everything is fine however, it’s critical that users concentrate on CPM as well and continue to build audience loyalty.
YouTube says advertisers are creating content that competes with user content, and millions of users are watching advertisements on the site. Think about the popularity of Superbowl ads.
Keep experimenting! Compare ad formats by type and geography and play around with different scenarios. Try enabling ads after your loyal audience has seen them or try it in reverse. Play with different recipes and see what happens when ad formats are enabled/disabled. There is a wide variety of ways to make revenue.
Take a good look at revenue break downs and compare formats; True View, in-Stream, etc.
Better reporting for ad formats coming soon. YouTube admits that partners don’t have the best reporting feature right now.
YouTube will be adding an option for partners to opt-in to just TrueView Ads without needing to be signed up with other formats.
Ensure the metadata on videos have the correct information and enough words to help YouTube’s algorithm bring the best targeted ads to your videos.
Phil Farhi of YouTube, began the event by telling partners about a few of the new initiatives that YouTube is working on, to help make partners as successful as possible. He started by bringing us through the history of advertising on YouTube.
Phil mentioned that just 3 short years ago, YouTube began using in-video and overlay ads, the first step in monetizing videos. And following the first format of ads, YouTube brought Ad Sense ads, enabling smaller advertisers/customers to get on board, allowing YouTube to capture a broader range of advertisers.
Next came in-Stream Ads (mid and pre-roll ads), a format that was launched about two years ago. YouTube said this has been popular because advertisers will pay more for ads that are similar to the format on TV. At almost the same time, promoted ads were introduced and it was proven to drive traffic to videos that were featured using the ‘promoted video’ format.
A few months ago, a new ad format for partners called TrueView was rolled-out. This format lets users watching a video skip the ad after five seconds. An ad format that YouTube says is less interruptive and doesn’t risk annoying your audience because it gives them the chance to hit stop.
Phil asked the question “ What makes a movie a successful?” Using the movie industry as an analogy, he went on to explain that there are many factors that come into play that make up the overall picture; ticket prices, seats filled, distribution etc. It’s the same with YouTube as he pointed out. Partners shouldn’t look at one aspect such as RPM (revenue per thousand page views) or CPM (cost per thousand, as an example $1 or $5 per thousand views), they should look at everything including geography.
A few points to take away
Good partners focus on overall revenue and aren’t fixated on “ticket price”. They also work hard at building a strong audience as well as trying to increase views. Good partners look at geography, RPM and CPM.
Bad partners look at the wrong metrics and don’t build up their audience. Partners who only focus on RPM might think everything is fine however, it’s critical that users concentrate on CPM as well and continue to build audience loyalty.
YouTube says advertisers are creating content that competes with user content, and millions of users are watching advertisements on the site. Think about the popularity of Superbowl ads.
Keep experimenting! Compare ad formats by type and geography and play around with different scenarios. Try enabling ads after your loyal audience has seen them or try it in reverse. Play with different recipes and see what happens when ad formats are enabled/disabled. There is a wide variety of ways to make revenue.
Take a good look at revenue break downs and compare formats; True View, in-Stream, etc.
Better reporting for ad formats coming soon. YouTube admits that partners don’t have the best reporting feature right now.
YouTube will be adding an option for partners to opt-in to just TrueView Ads without needing to be signed up with other formats.
Ensure the metadata on videos have the correct information and enough words to help YouTube’s algorithm bring the best targeted ads to your videos.
Web design gets physical with Poland’s UXPin
As the digitized world becomes increasingly encompassing, it’s unusual and refreshing to see a company bring it back to the drawing board, literally.
UXPin‘s portable kit is the first ever complete tool to prototype website ideas on paper. At first, I thought it was backwards to start one’s web design on paper. After all, aren’t there a myriad of expensive wireframing computer programs that could do something similar and save you time in the end?
I tracked down a few UXPin users and here’s what they said:
“UXPin is most useful in a workshop or meeting situation, when working directly with the client. We employ a collaborative approach to concepting and prototyping, and not only are our clients excited by the idea of UXPin and rapid paper prototyping, but they also love the fact that UXPin allows them to be directly involved in a process, that if done on a computer in isolation, they would usually be shut out from.
With this in mind, it actually works as a great risk management tool. By engaging stakeholders early in projects, we can ensure their vision and our proposed strategy and direction are aligned from the start. UXPin allows them to envision their product in a way they can relate to, away from software and technical jargon whilst still understanding the complex nature of the problem, as we propose the simplest and most efficient interaction design and user experience for them.” – Jamie Brooker Co-Founder of We Are Human in London, UK.
“I use the UXPin as a tangible way of getting my team involved in the design decisions at an early stage of the development process. Being able to represent form prototypes on paper gives my guys a greater level of insight into the interactions we will be building for the end customer, and this allows us to define good and bad user expereinces at an early stage in the process.” -Stephen Colman, an online developer for a large financial services organisation in Australia.
Essentially, UXPin is THE canvas for web design and it holds its greatest value in brainstorm sessions. Sketching is often faster, especially for designers who don’t want to spend all day in Dreamweaver. UXPin lets you envision what a sketch would look like without having the browser and sections completely flushed out.
According to Todd Zaki Warfel, in his book “Prototyping,” paper prototyping is still used by 70% of designers. But classic paper prototyping and sketching ideas don’t always look professional enough for clients or the boss.
So the 3 person UX team in Poland redesigned paper prototyping. “It may sound crazy as we tried to redesign something that is very, very, very simple, but well… we believe in a change and our ability to make everything better,” says Marcin Treder, a Co-Founder of UXPin. The result? A technology that consists of GUI elements with post-it-like glue strips and paper browser notepad.
So will Poland conquer the tech world? Marcin Treder believes so.
Though Poland wasn’t very active on the world start up scene, we have great professionals here. Soon we’ll be able to conquer tech world. Running a company in Poland isn’t too different from the other parts of the world. It requires lots of self discipline, devotion and passion. We love what we do and we get lots of support from our families, friends and clients. We can overcome any obstacle with that. UXPin gained recognition and great, devoted, clients surprisingly fast.We didn’t expect that in the first several days after launch we’d get clients from the most respectable interactive agencies, freelancers and companies such as Google, Microsoft, Blackberry, MySpace and IBM.
While UXPin works perfectly in a smaller workshop situation, one user wished for a larger version, which is apparently being developed. UXPin for mobile is also coming soon.
UXPin‘s portable kit is the first ever complete tool to prototype website ideas on paper. At first, I thought it was backwards to start one’s web design on paper. After all, aren’t there a myriad of expensive wireframing computer programs that could do something similar and save you time in the end?
I tracked down a few UXPin users and here’s what they said:
“UXPin is most useful in a workshop or meeting situation, when working directly with the client. We employ a collaborative approach to concepting and prototyping, and not only are our clients excited by the idea of UXPin and rapid paper prototyping, but they also love the fact that UXPin allows them to be directly involved in a process, that if done on a computer in isolation, they would usually be shut out from.
With this in mind, it actually works as a great risk management tool. By engaging stakeholders early in projects, we can ensure their vision and our proposed strategy and direction are aligned from the start. UXPin allows them to envision their product in a way they can relate to, away from software and technical jargon whilst still understanding the complex nature of the problem, as we propose the simplest and most efficient interaction design and user experience for them.” – Jamie Brooker Co-Founder of We Are Human in London, UK.
“I use the UXPin as a tangible way of getting my team involved in the design decisions at an early stage of the development process. Being able to represent form prototypes on paper gives my guys a greater level of insight into the interactions we will be building for the end customer, and this allows us to define good and bad user expereinces at an early stage in the process.” -Stephen Colman, an online developer for a large financial services organisation in Australia.
Essentially, UXPin is THE canvas for web design and it holds its greatest value in brainstorm sessions. Sketching is often faster, especially for designers who don’t want to spend all day in Dreamweaver. UXPin lets you envision what a sketch would look like without having the browser and sections completely flushed out.
According to Todd Zaki Warfel, in his book “Prototyping,” paper prototyping is still used by 70% of designers. But classic paper prototyping and sketching ideas don’t always look professional enough for clients or the boss.
So the 3 person UX team in Poland redesigned paper prototyping. “It may sound crazy as we tried to redesign something that is very, very, very simple, but well… we believe in a change and our ability to make everything better,” says Marcin Treder, a Co-Founder of UXPin. The result? A technology that consists of GUI elements with post-it-like glue strips and paper browser notepad.
So will Poland conquer the tech world? Marcin Treder believes so.
Though Poland wasn’t very active on the world start up scene, we have great professionals here. Soon we’ll be able to conquer tech world. Running a company in Poland isn’t too different from the other parts of the world. It requires lots of self discipline, devotion and passion. We love what we do and we get lots of support from our families, friends and clients. We can overcome any obstacle with that. UXPin gained recognition and great, devoted, clients surprisingly fast.We didn’t expect that in the first several days after launch we’d get clients from the most respectable interactive agencies, freelancers and companies such as Google, Microsoft, Blackberry, MySpace and IBM.
While UXPin works perfectly in a smaller workshop situation, one user wished for a larger version, which is apparently being developed. UXPin for mobile is also coming soon.
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